ABOUT

Professional Profile

A strategic leader with a proven track record of managing operations, finances, programming, and marketing communications for educational and non-profit organizations.

Core strengths: fostering internal and external collaboration to maximize organizational impact, and addressing the motivation and needs of diverse constituencies.

Key areas of value and impact:

Strategic Organizational and Team Leadership
Financial Management (maintaining and strengthening financial positions, negotiating contracts to mitigate risk, and budget oversight)
Operations (innovative business solutions and process improvement)
Marketing Communications (content development and integrated plans)
Program and Audience Development (curating and repositioning programming to cultivate new audiences and donors)
Relationship Building (developing partnerships and fostering connections)

I am an effective verbal and written communicator who conveys complex ideas with clarity and precision. I reposition and elevate programming for increased community outreach. I offer a unique combination of business acumen and cultural insights.

As a lifelong learner, my recent professional development has focused on nonprofit leadership in times of change, effective and ethical AI, web accessibility, and Neuroarts (the intersection of arts, neuroscience, and health).

Experience

Director, Marketing & Program Development, Friends & Foundation of the Rochester Public Library (FFRPL)

August 2017 – present

Create and implement a fully integrated marketing plan in support of FFRPL's mission. Promote and present FFRPL's Legacy programs. Support FFRPL and Library initiatives for optimal community impact. Write copy for marketing communications, including program brochures, social media, e-newsletters, annual reports, and FFRPL's web site.

Director, Authors + Innovators Festival/JCC of Rochester

April – November 2023

Seasonal, part-time position held concurrently with FFRPL

Worked with the Festival committee, JCC administration and staff to plan, promote, and present two weeks of cultural programming. Expanded the breadth of content offered as well as the diversity of the presenters and the audiences that attended.

Director, Marketing & Engagement, Memorial Art Gallery/UofR

January – September 2016

Oversaw non-academic programming, the Creative Workshop (art camps and classes), and marketing. Created and implemented an integrated marketing plan across all platforms – including paid, owned, and earned media – in support of exhibitions, programs, classes/camps, the store, and special events (250,000 patrons per year). Managed the Marketing & Engagement Department's budget ($120K). Supervised five direct reports.

Director, Nazareth College Arts Center

January 2011 – January 2016

Responsible for all non-academic programs, operations, and financial management of the non-profit entity on the College campus. Curated and presented an innovative annual Subscription and K-12 Series featuring dance, music, theatre, family entertainment, international programs, and special events (25,000 patrons per year). Curated two/presented three Dance Festivals (average of 4,000 patrons). Served dual role as Marketing Manager during year-long vacancy; created and implemented an integrated marketing plan across all platforms. Managed five to seven direct reports.

President/Producer, Rochester Arts & Lectures

July 1997 – December 2010

Along with business partner, handled all artistic, legal, financial, marketing and sales (5,000 patrons per year). Selected and hosted nationally acclaimed speakers for the Subscription Series. Managed the operating budget and financial reporting; met or exceeded national benchmarks for non-profits every year.

Education

MS, Management, Nazareth College

BA, English Literature, Binghamton University