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Memorial Art Gallery

Director of Marketing and Engagement

January - November 2016

Oversaw non-academic programs, the Creative Workshop (MAG's art classes/camps), and marketing.
Initiated the Creative Workshop’s first online registration system for classes/camps, in partnership with the University of Rochester (launched after my departure).
Administered an integrated marketing plan across all platforms -- including paid, owned, and earned media -- in support of exhibitions, programs, classes/camps, the store and special events (250,000 patrons per year).
Re-branded and launched a comprehensive advertising and publicity campaign for Inspiring Beauty: 50 Years of Ebony Fashion Fair (MAG's highest profile exhibit in the previous seven years), within the first three weeks of my employment.
Re-negotiated media contracts to maximize paid and trade resources.
Wrote copy for the Inspiring Beauty ad campaign (pictured) and collateral marketing materials; suggested the 'MAGsocial' name for the gallery's special event planning team.
Implemented the department’s first project management and collaboration system.
Managed the Marketing & Engagement budget ($120K).
Reviewed and edited contracts for the incoming consulting senior curator and prospective visiting artists.
Supervised five direct reports.

SUSAN CHEKOW LUSIGNAN